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Five Steps to Perfect Brows

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Making the smallest change to your eyebrows can have a major impact on your appearance.  When Image Consulting, I’ve shaped some clients’ eyebrows before I’ve even peeked inside their closet! Eyebrow shapes come in and out of fashion, from pencil thin to the full brow that’s in right now. More important than what’s fashionable, is to figure out what eyebrow shape suits your face and balances your features. The colour of your brows is just as important. What if your eyebrows are too sparse? Read on to find out.

This photo shows different eyebrow shapes on the same face, notice the effect different shapes have on the eyes and face.

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Photo: Pinterest

A major defining feature of our face, eyebrows help us to express our emotions. Depending on the shape of one’s eyebrows, they can falsely make a person look angry or surprised all the time, so let’s make sure we get this right, yikes! Studies also show that eyebrows provide important clues to one’s identity.

“Eyebrows are very intriguing to me because they are so different; nobody has exactly the same eyebrow. You could use the same shape but it’s always going to look different on every single person because of the bone structure.” – Anastasia Soare, known as Baroness of brows to super models, the rich and famous, CEO and founder of Ananstsia Beverly Hills –

Five easy steps to perfect brows

1. Start with the golden ratio. This chart, developed by Soare based on Ancient Greek mathematics, shows where your brows should begin, arch and end, based on your facial features for the most pleasing proportions. Ultimately, your brows should be between a quarter inch and a half inch at their thickest.

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2. Try a stencil to get the perfect shape. Place the stencil in the desired position and fill in with brow powder or eyeshadow with a colour darker than your actual brows. Remove the stencil and if you like the shape, tweeze any errant hairs that are beyond the stencilled area.

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Anastasia Beverly Hills Classic Stencils – Sephora $26 CAD

3. Experiment with colour. If you have dark hair, choose a colour one shade lighter for your brows, if blonde one shade darker than your hair. Brow powders, pencils and gels all work with differing results depending on the look you prefer. Pencils offer the most dramatic effect, powers the most natural and gels are the sheerest. Alternatively, visit a salon you trust to tint or lighten your brows for you. If you are a DIYer you can lighten your brows at home with Jolen Cream Bleach, found in drug stores. Carefully apply bleach cream to eyebrows for of a couple of minutes (do not allow it to get into your eyes), and then thoroughly rinse with eyes tightly closed. If you want to go lighter still, repeat until desired shade is reached.

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The MYNC Brow Boudoir palette is available in four shades – MYNC $34 CAD

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Sephora Waterproof Retractable Brow Pencil, available in 7 shades – Sephora $16 CAD

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With a few quick strokes, tame, set & tint with Diorshow Brow Styling Gel, available in three shades – Sephora $30 CAD


Jolen bleach cream – Walmart $6.49 CAD

4. Grow in your brows. If you’ve been an overzealous plucker, put down those tweezers! Over plucked brows look dated and the result will date you. If you are follicly challenged in the brow department, Latisse, a prescription-strength lash grower or an over-the-counter eyebrow enhancer serum like Ms. Soare’s Brow Enhancing Serum Advanced, $38 US, may help your brows grow in faster and thicker. If you don’t see results after 4 months, the hair probably won’t grow back because the follicles have been permanently damaged and die from habitual plucking. If your brows are just a bit sparse, you can try a brush-on fiber gel which adheres to skin and hair creating a thicker natural-looking eyebrow.


RapidLash Eyelash & Eyebrow Enhancing Serum – $59.99


MyChelle Dermaceuticals Ultimate Lash and Brow Serum – $65.49 CAD

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Benefit Cosmetics Gimme Brow Volumizing Fiber Gel – Murale / Shoppers Drug Mart, available in two shades $30 CAD

5. Visit an expert. With so much emphasis currently on eyebrows in the world of beauty, specialists and salons dedicated to eyebrows have emerged. Get shaped properly once, and then simply maintain what they did. In Toronto Eye Love Brow & Beauty Bar offers eyebrow shaping for $35 and tinting for $25. MYNC has three locations in Toronto and offers shaping for $23, tinting for $20 and brow lightening for $36. Blink Brow Bar in Vancouver provides eyebrow threading for $22 and tinting for $19, and in Alberta The Brow Studio has two locations with brow design services costing $40 and tinting for $20.

For those who need permanent enhancement to their brows, either from chronic over plucking or those who’ve suffered a medical condition resulting in lost eyebrow hairs, can opt for tattooing or an eyebrow transplant. Personally I don’t like the artificial look of tattooed eyebrows. I would suggest to a client in need of a brow enhancement to investigate facial hair restoration from an experienced cosmetic surgeon or hair transplant specialist. The procedure harvests live follicles, usually from the back of the head, and implanting them one hair at a time, positioned and angled to resemble natural eyebrow hairs. Beware, this route is not maintenance free as the implanted hairs will continue to grow and will need trimming.


  1. Thanks Linda, I’m glad you found it helpful. If you have any questions or would like more info, please do not hesitate to ask me. I tried to keep the post as brief as possible while still covering all the bases, so I can give you more info if you’d like. Thanks so much for your comment and for reading my blog!


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